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On's football debut with Kylian Mbappé drives 16.22 million dollars in media exposure

On scored 16.22 million dollars in media impact value with the launch of On Football last week, according to a new report from Launchmetrics. Kylian Mbappé, who left Nike after 20 years to lead On’s football, was the brand’s top placement, with his Instagram post announcing the new partnership hitting 1.13 million dollars in MIV — MIV is a...

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Milan Fashion Week SS27: a comprehensive overview of collections and events

A fashion week of some contradictions. It ranged from Diesel's 'performance' shows with 200 dancers from (La)Horde, the Marseille-based artistic collective, to smaller brands like Biagini. Biagini is a historic made-in-Italy leather goods label that builds customer relationships through an intimate and passionate narrative of its work. The week...

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Camper opens its archive to tell a 50-year story of experimentation, avant-garde and ideas

Mallorcan footwear brand Camper yesterday presented The Walking Society. Now More Than Ever!, a 452-page volume published by Swiss publisher Lars Müller Publishers, marking the culmination of its 50th anniversary celebrations. The presentation took place at an intimate gathering at La Fábrica in Madrid, centred around a conversation led by Ana...

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London SS27 trends: corsets and lingerie looks from McQueen, Erdem, Simone Rocha and more

Historically, corsetry and lingerie were hidden beneath clothing, designed to restrict, shape, or cage the female form. At LFW SS27, British designers turned those traditional symbols of constraint into statements of power, just as Vivienne Westwood had done almost 40 years previously. By exposing inner construction, and exaggerated silhouettes,...