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AI in fashion: H&M’s chief creative officer Jörgen Andersson on the Digital Twin journey
Artificial intelligence (AI) is rapidly reshaping the fashion industry. While some companies wait and see, others are taking bold steps forward. At H&M, one of the world’s largest fashion retailers, Chief Creative Officer Jörgen Andersson is exploring how AI can support creativity, most notably through the creation of digital twins. In this...
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Fashion
Gucci tops inaugural Cultural Currency Index
Italian fashion house Gucci has topped the first-ever Cultural Currency Index (CCI), a new social-first data-based model created to quantify how cultural engagement translates into measurable market momentum. The index from Annex, the analytics-driven brand consultancy co-founded by Miah Sullivan, former global chief marketing officer and...
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