Business|Interview

The Do’s and Don’ts of developing an emerging fashion brand: Building identity in a competitive market

Buenos Aires – Creating a fashion brand from scratch involves much more than developing a collection. For those just starting out, the process usually combines creative intuition, practical learning, and strategic decisions that ultimately shape the direction of the project. This article is part of “The Do’s and Don’ts,” an editorial series by...

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Member
People|Interview

Johanna Ortiz: “Building a brand is creating something that lasts”

Buenos Aires - Colombian designer Johanna Ortiz is participating for the first time in Mercedes-Benz Fashion Week Madrid, adding a new milestone to her brand's international expansion. Based in the city of Cali, where she maintains production and a team of over 460 people, the creator has built a Latin American luxury brand with a global...

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Retail

David’s Bridal launches wholesale division with a focus on independent boutiques

American bridal-store chain David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent boutiques globally with exclusive designer capsule collections from Vera Wang Bride, Oleg Cassini, and Viola Chan Couture. The wholesale programme has been designed to...

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BusinessMember

Lacoste secures victory against Crocodile International in Indian court logo battle

Another legal victory for one of the world's most famous logos: the Lacoste crocodile. The French company uses it to distinguish its famous polo shirts and all its apparel. Lacoste is a sportswear brand founded by tennis player René Lacoste. Adrien Brody, the face of Lacoste Eyewear, wearing a Lacoste polo shirt Credits: Lacoste media Crocodile...

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