Business|Marketing Member
Selling the vibe: Why fashion brands need more than just product
In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...
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People
Prada, Jil Sander, Jack Wolfskin… An overview of new management in the fashion industry
Even during the seemingly quiet summer period, the fashion industry continues its reshuffle. From Lancel and Nike to Geox and Marni, FashionUnited has compiled the most important personnel decisions of recent months. Jil Sander: Ubaldo Minelli appointed CEO Ubaldo Minelli, chief executive officer of the Italian fashion group OTB Group, is now...
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