Business|CEO interview Member
Stylein returns to international wholesale: “We had to build our home market first”
Since its founding in New York in 2001, the Swedish label Stylein has evolved from a young idea into an internationally sought-after brand. Founder Elin Alemdar is responsible not only for the design but also for the strategic direction, collection creation and brand communication. Together with partner Ulrika Fohgelberg Nordén, who has shaped...
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Retail
Amsterdam, beyond the hype: Market seducing Spanish brands… and putting them to the test
I have been living in Amsterdam for just over four years and, subjectively, I fully understand what it is about this city that attracts both talent and Spanish brands. Its manageable size, a life that moves between canals and bicycles, and the balance between tradition and modernity in one of the world's most international capitals are all part...
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