Arrow plans 45 stores

Wednesday, 16 June 2010

Arrow is planning to add 45 more stores across India. These stores will be a mix of both franchise and company-owned outlets. Arrow, brought to India by Arvind Mills in 1987, currently has 70 stores in India. Arrow’s product portfolio includes casual and formal shirts, trousers, T-shirts, shorts, jackets, denims, blazers and suits. The price range for casuals is Rs 649 to Rs 5000 and for formals it’s Rs1,000 to Rs 40,000. The brand is known for its eco-friendly practices. It uses recyclable poly-bags and paper tags, organic cotton in all denims and natural indigo dye for denims. The brand has taken sportswear a step ahead by converting it into what consumers can use as smart street-wear as well.

Established in 1851, Arrow is famous as the authentic American brand. It is an American lifestyle brand for the discerning and sophisticated man. All Arrow garments are designed keeping in mind the trends of the international market. The brand aims to complement the consumer’s personality and not to overpower it. Arrow makes a powerful statement of class and distinction through its clothing. In India the brand is retailed by Arvind Mills. Apart from Arrow, Arvind Mills has a portfolio of international brands like Lee, Wrangler, Nautica, Jansport, Kipling, Tommy, US Polo, Izod, etc.

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