Bata reports sales growth of 18%

Monday, 30 July 2012

Footwear manufacturer and retailer, Bata India reported 18 per cent growth in sales at Rs 51,084.7 lakhs against Rs 43,450.9 lakhs in the same period last year. Net profit grew by 29 per cent at Rs 52,65.2 lakhs as against Rs 4,098.9 lakhs in the same period. Rajeev Gopalakrishnan, Group Managing Director, Bata India said, “Our focus to expand the retail outlets and our constant endeavour to improve the merchandise with newer and better designs will continue. In fact, such great response from our customers for the ever improving product range is very encouraging.”

Gopalakrishnan further said, “We launched our new campaign ‘Discover New’ focusing on new and younger audiences, with an attempt to gain more footfalls. Through this unique initiative we wanted to connect better with our customers offering them freshness in all aspects, especially the renewed vibrancy and fervour that can be experienced at our stores, new merchandise and great services.”

Continuing its retail strategy, Bata India launched 35 new Bata stores this quarter. These stores are based on the new large format concept and are above 3,000 sq. ft. in size and are spread across metros, Tier I, II cities. The Hush Puppies brand also saw expansion with the opening of seven exclusive stores and two shop-in shops in leading department stores in the same period. The company also opened four new Footin stores across the country. In the first half of 2012 the company opened 119 new stores: 96 Bata retail stores, 10 Hush Puppies exclusive outlets and five shop-in-shop stores and eight Footin stores.