Boggi Milano opens 10th India store

Tuesday, 22 November 2011

Leading Italian menswear and lifestyle brand, Boggi Milano opened doors to its 10th brand store at the Market City, Phoenix Mall in Pune. The brand that entered India in 2008, in a joint venture with real estate major DLF’s retail management subsidiary, DLF Brands, now operates 10 stores across India. The new store will display its stylish fall/winter collection targeted at the fashion conscious, sophisticated and well-travelled men. This collection has three classic unique lines -- Blue, Black and Resort by the brand. The colours span from various blue tones to medium and dark grays, while mastic, hazelnut and military greens are blended in garments. With retail network expansion, the brand has taken another step towards offering high-end merchandise directly from Italy.

The company is also looking at launching another four stores by the end of this financial year. These are to come up in Mumbai, Pune and Bangalore. Boggi Milano operates in over a dozen countries and has around 90 exclusive outlets across the world.

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