Brand Factory’s price challenge

Friday, 16 September 2011

With an amazing campaign -- Lowest Price Challenge -- fashion and value retail chain Brand Factory has put up its 200 best brands at low prices. It has offered to pay customers four times the price difference if they find the same products at lower rates elsewhere. Among the brands with the value chain are Levi’s, Pepe, Dockers, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Louis Philippe, Allen Solly, Reid and Taylor. Brand Factory prides itself on offering the best offers on top international and national brands to its customers. What’s unique is that the merchandise is genuine, fresh and of the same kind that are seen at the respective exclusive stores.

Brand Factory, headquartered at Bangalore, is a part of Pantaloon Retail India and is the latest retail format that has revolutionized value fashion shopping in India under one roof. A first of its kind, Brand Factory offers fashion brands at factory prices in a setting that is perfect to unleash the complete potential of a brand. Consumers’ satisfaction is assured since they are bound to find something matching their fashion tastes. Recently the retail chain announced its expansion plans. Brand Factory which stands at 15 stores is aiming to be 100 stores in the next three years. With a year-on-year growth of 33 per cent last year it’s aiming for a growth of over 30 per cent this financial year.

Related News