Breakbounce introduces limited edition pants on Myntra

Tuesday, 25 March 2014

Breakbounce Streetwear has introduced a limited edition collection of 250 pants ‘Thrive’, on e-shopping portal Myntra.com. 'Thrive' is a horseshoe fit hybrid pant with twisted seams, crafted with a premium and structured double dyed Herringbone fabric.

The range has olive warp, black weft hues, cross pockets, button fly with metal shanks, riveted pockets and sharp construction. Having spliced panels on the front and back for perfect fit, the line has distressed finish on the ground out edges and a vintage street look. The campaign highlighting the efforts put into creating the limited edition emphasizes on how it is ‘too exhausting to recreate the vintage cool’.

Breakbounce Streetwear forayed into India with the objective of making international fashion available to the discerning Indian audiences. The brand’s journey began with a partnership with Myntra.com to market its products. Aiming to be a Rs 55 crores label by Autumn/Winter ’14, Breakbounce from Goldenseam Textiles plans to rapidly spread its footprint through MBOs and exclusive brand outlets across India.

Goldenseam Textiles is a sister concern of Mandhana Industries. Goldenseam has been into design, manufacture and export to some of the largest European brands.