Daniel Hechter now in Delhi

Thursday, 18 February 2010

Well known French prêt-a-porter brand, Daniel Hechter has launched its first showroom in, Delhi recently. The brand also opened its exclusive stores in Mumbai, Bangalore and Gurgoan. The international menswear brand has been brought to India through an agreement with Indus League, a lifestyle-marketing firm from the Future Group. According to Rachna Aggarwal, CEO, Indus League Clothing, Daniel Hechter will bring international styles and designs from Paris through its exclusive store in Delhi. Through the new store they intend to ensure that the customer gets the finest quality and best styling. The brand has been eying Delhi as a fast developing market for luxury brands in India.

Daniel Hechter is best known for clothes that are sporty, elegant and sophisticated. The range offers premium classic shirts, trousers in slim silhouettes, double mercerized T-shirts and prima jerseys. Indus League plans to grow Daniel Hechter to a Rs 50 crore brand by the end of three years. The brand will be available at select Pantaloons, Central Malls and Shoppers Stops across the country. Currently they have three exclusive showrooms in India. Over the next three years they plan to expand it to at least 10. The new showrooms will come up in Bangalore, Mumbai, Delhi, Chennai and Hyderabad.


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