Debenhams to double its overseas store count

Thursday, 15 March 2012

With 67 outlets in 25 countries, Debenhams completed 15 years of its existence. Celebrating its 15th anniversary, the company launched its first overseas outlet, with a target of doubling international presence over the next five years. It also has plans to launch 15 stores in India over the next five years. Debenhams works entirely with franchise partners in each of the countries in which it trades and it has the most outlets in a long-standing partnership with M H Alshaya, which operates 24 Debenhams stores in six countries in the Middle East. In contrast, in many countries it has partners that operate only a single or two units.

The company goes for the partnership model to enter new markets to take advantage of the retail expertise, fund-investment capacity and equity-rich local partner. Apart from launching six stores every year in the Middle East, Debenhams is keenly looking to expand in the UK.

It’s strong portfolio of private label brands fetches good profits to the company in the international markets. This means that in some of its overseas stores up to 98 per cent of the products are its own private brands. Debenhams has 153 stores across the UK and Ireland and a fully transactional website and it is the leading department store group with a strong presence in key product categories including women’s wear, menswear, children’s wear, home and health and beauty.