Guess opens women’s store

Friday, 02 September 2011

Guess, the premium apparel and accessories brand, has opened a showroom only for women in Pune. Located at the Market City Mall, the plush store spreads across 1,519 sq ft. The newly opened store is a mixture of elegant styles and intricate detailing, making it an irresistible style destination for the fashion savvy women shoppers. Realizing the surge in women’s wear category the brand has introduced the only women store concept in the country. In keeping with the season’s trends, the collection is dominated by gypsy-inspired stripes, florals and vintage washes. Women’s denim is seen in lightweight fabrications which are offered in denim leggings and five pocket jeans. The bohemian styling has patchwork detailing. This is the brand’s 16th exclusive store in the country. In all Guess has a presence in 24 point of sales in India.

Planet Retail has brought Guess to India. In the recent past, Planet Retail has also brought in many other premium international brands like Accessorize, Nautica, Next, Debenhams and the home grown Lavie – a handbags brand for the fashion conscious Indian woman. With a turnover of Rs 250 crores Planet Retail aims to clock in Rs 2,000 crores by 2015. Established in 1981, Guess began as a jeans company and has since successfully grown into a global lifestyle brand. The image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. .