BusinessMember
Detroit's Shinola debuts first brand campaign as Swiss rivals navigate a volatile year
As Swiss watch brands contend with a reshaped US tariff regime and supply disruptions stemming from the conflict in the Middle East, Detroit-based Shinola is making its most ambitious brand statement to date. On Tuesday, the company unveiled its first-ever overarching brand campaign, "Set The Pace," reintroducing the Runwell, the watch that...
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BusinessMember
Le Slip Français IPO: 13 million euros raised, and now the real work begins
On Monday, the question was whether investors still believe in independent French textile brands. The initial public offering of Le Slip Français was set to provide some answers. That moment has now arrived. Only a few hours after the markets opened, it is still too early to speak of a stock market success or a definitive validation of the...
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