KVIC plans 20 Khadi plazas

Friday, 13 January 2012

Khadi Village Industries Commission (KVIC) has plans to launch 20 Khadi plazas across India to promote Khadi and cottage industry products. While the plazas will be launched in association with other registered Khadi institutes, KVIC will provide assistance of about Rs 2.50 crore for the development of each plaza. To begin with, the launch of these plazas is planned in Ahmedabad, Mumbai, Bangalore, Delhi and Kolkata. The concept will also be test-marketed in two foreign destinations to promote khadi beyond India.

The plazas built on the lines of malls would target the youth. The Commission has already sent its proposal to the Planning Commission and it will be implemented soon. Overall, KVIC will invest around Rs 50 crores on the plaza project. Along with Khadi products the plazas will also house handicrafts.
The plaza will also house other handicrafts and products alongwith Khadi. In a bid to popularise and promote Khadi at an international level, an MoU has also been signed between Arvind Mills and Rajkot-based Saurashtra Rachnatmak Samiti (SRS). As per the MoU, Arvind Mills, the flagship company of Ahmedabad-based Lalbhai Group, will now produce ‘denim khadi’ at global level. The SRS, a voluntary organisation, will provide raw Khadi materials to the company which will process them and turn them into fashionable Khadi clothes.

Every year Khadi worth Rs 900 crores is sold in India and KVIC is now aiming to reach to Rs 2,000 crores sales in the coming five years. Khadi has been boosting self-employment in India with more than 10 lakh people spread in over two lakh villages.

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