LFW jiggles event dates

Wednesday, 13 July 2011

After hosting the successful Lakmé Fashion Week (LFW) summer/resort 2011 last March, Lakmé Fashion Week has now announced the dates for its next mega event -- the LFW winter/festive 2011. It will be held from August 17 to August 21, 2011 at Grand Hyatt, Mumbai. The dates for winter/festive have been advanced to help designers and buyers get enough lead time to plan participation and execute business as per the requirements of the growing local market. LFW winter/festive 2011 will showcase India’s most talented designers in prêt and couture on one platform. The upcoming season will bring new talent to the forefront and take the lead with interesting initiatives promoting the Indian fashion industry. LFW is jointly organized by Lakmé, the No 1 cosmetics and beauty services brand in India, and IMG, the global leader in fashion weeks and event promotions. It may be noted that this time the LFW is taking place a month earlier than previous seasons and will focus on the upcoming season. Perhaps this will allows the designers to ship their merchandise to stores so customers can purchase for the forthcoming winter/festive season. The last LFW summer/resort had 78 designers, over 200 buyer registrations, 16 sponsors and partners across different industries participate in the event.

An expert in the beauty industry, Lakmé continuously innovates to offer a wide range of high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with leading cosmetic houses, Milan-based Intercos Italia, Germany’s Schwann Stabilo and French Fiabila. IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces leading fashion events around the globe.

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