Pantaloon Retail scouts for creative partner for FBB

Tuesday, 17 April 2012

Pantaloon Retail’s [email protected] Bazaar (FBB) is scouting for a creative partner in Mumbai at a media spend of Rs 30 crores. In its effort to focus on profit making ventures and changing focus to youth segment, the debt ridden company is taking all necessary measures to make a come-back. The Future Group is currently in talks with several Mumbai-based agencies for this business. [email protected] (as it was known earlier) was earlier a part of the Big Bazaar umbrella but it is now been treated independently and the company has also launched exclusive FBB stores giving it a separate identity.

FBB falls in the value space of Pantaloon Retail along with brands such as Big Bazaar, Food Bazaar and KB’s Fair Price. The company added nine FBB stores in the first half of FY ’12. In the lifestyle segment, the company has retail chains such as Pantaloons, Central and Brand Factory. In the home category, the company has eZone, Home Town stores and Home Town Express stores.

In its 10th year of operations, Pantaloon Retail’s Big Bazaar recently unveiled a new logo and its tagline was changed to ‘Naye India Ka Bazaar’ (from ‘Isse Sasta Aur Achcha Kahin Nahin’). The company is also revamping several Pantaloons outlets into next generation stores, in line with its strategy to evolve with the consumer preferences.

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