Paul & Shark ventures into Mumbai

Friday, 01 April 2011

Italian luxury sportswear brand, Paul & Shark, have opened their 3rd exclusive brand outlet in India in Mumbai at the Palladium, High Street Phoenix. The other two outlets are in Delhi and Hyderabad. Paul & Shark entered India through an equal joint venture with Reliance Brands, a part of Reliance Industries. Designed by the Paul & Shark creative team, the store implements a balanced distribution of space in an environment characterized by extremely elegant and sophisticated design yet functional in line with the contemporary standards. The Paul & Shark store offers the Indian consumers a complete menswear collection that can be worn for diverse social occasions like workplace, holiday, leisure time and travelling.

The summer collection includes a bright and colorful selection of casual and elegant shirts and polos, top performing knits and sweaters, lightweight and technical outerwear, trousers, accessories and footwear. Paul & Shark is a lifestyle sportswear brand distinguished by the unmistakable “shark logo”. This distinctive insignia has over the years become synonymous with freedom, casual elegance and comfort around the world. The Paul & Shark consumer is sporty, well off, travels for business or for pleasure and plays at least a couple of sports but above all he loves the weekend and relaxing outdoors.

Commenting on the launch of the outlet in Mumbai, Darshan Mehta, President and CEO, Reliance Brands said he expects nothing but the best in terms of the store experience for the customer and store performance for the partnership. Andrea Dini, Owner & CEO, Paul & Shark says he has always been confident about the connect of the brand and the appeal of its elegant and casual luxury merchandise to the aspirational Indian consumer. Their first few months of performance at the Delhi and Hyderabad stores have more than reinforced this confidence and it is thus with heightened expectations that they have entered the Mumbai market.