Provogue fashions a new comedy

Thursday, 28 October 2010

Provogue has been showing keen interest in the entertainment industry in its attempt to foster loyalty amongst the consumers in Indian metros. In keeping with this trend, recently it became the fashion partner for the new production Four Plays. The play is an adaptation of the hilarious super hit British play Move over Markham by Ray Cooney and John Chapman.

The comedy by Vandana Sajnani Khattar stared some of the best artistes in Mumbai, like Rajesh Khattar, Gaurav Chopra, Mouni Roy, Akshay Kapoor and Payal Rohatgi, making her debut in theatre, albeit with a dance performance. Four Plays is the third production following two successful comedies -- Perfect Wedding and Perfect Divorce by Moksh Productions. After the premiere of Four Play, fashion partner Provogue in association with Moksh Creations had a post premiere party at the newest lounge in Bandra, the swanky “Red Ants”.

Provogue was incorporated in 1997 as Acme Clothing and launched the fashion brand ‘Provogue’ in March 1998. Within a short span of 12 years, it has established a strong brand identity in the minds of the urban consumer. Provogue’s  philosophy of ‘creating trends’ in fashion, an aggressive marketing strategy, coupled with high profile promotional events and its distribution strategy of retailing through selective stores and malls has resulted in the brand being now positioned as a leading fashion label in India.