Pune gets third Celio store

Tuesday, 13 September 2011

The men’s wear brand Celio has opened its third store in Pune spread over 2,400 sq. ft. at the swanky Amanora Town Centre. The other two stores are located at Koregaon Park and Phoenix Market City. The new store at Amanora will be introducing the exciting and suave autumn/winter 11 collection with a mix of an eclectic and quirky collection of apparel and accessories, in an assortment of colors and cuts with the quality, sophistication and discretion one expects in all Celio style. French brand Celio was founded in 1978. It is a market leader in men’s ready to wear clothing in France and is in India through a joint venture with the Future Group. Targeting males in their thirties, it offers clothing in three categories, sportswear, casual and business, like trousers, shirts, sweaters, T-shirts, polo shirts, suits, jackets, belts, ties and boxer shorts.

The merchandise is sourced both locally and globally and all Celio outlets are company owned. Right now there are around 15 exclusive stores at Mumbai, Delhi, Chennai and Bangalore and Celio is also in large format stores like Central, Lifestyle and Pantaloons. Red is a color Celio is strongly associated with. This is combined with black, which reinforces the virility and elegance of the brand. The Amanora store in Pune offers apparel that is virile, relaxed and sensual. The autumn/winter range has a collection of apparel and accessories in an assortment of colors and cuts.