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Raymond’s model hunt for a ‘Complete Man’

By FashionUnited

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Raymond, the world's largest integrated producers of worsted

suiting fabrics and textile and apparel retail major has commenced the search for the ‘Complete Man’ with the Raymond Model Hunt, on the social digital media platform. The model hunt, which premiered exclusively on Facebook as a tribute to the New Age social media friendly Indian male, has already attracted more than 50,000 fans and several hundred nominations. Aspirants can upload photographs as well as videos.

The regional shortlists will begin in the next phase and the grand finale will crown the new Raymond Complete Man. The new face of the brand will feature in multimedia advertising campaigns of Raymond, and have the unique opportunity of being a part of the memorable and timeless history of the brand.

Rakesh Pandey, President-Retail and Business Development, Raymond says, “The Raymond Model Hunt is an opportunity of a lifetime for models. Trust, excellence and quality -- these are some of the abiding values that have been associated with the Raymond brand over the years. Even as our products evolve with the times, the brand still caters to the different faces of ‘The Complete Man’- a man who is caring, sensitive and places a huge premium on relationships. As we now search for the model who will be the face of Raymond, the response thus far to the campaign has been very encouraging.”

Raymond has the distinction of being the world's largest integrated producer of worsted suiting fabrics. As an integrated player, they provide end-to-end fabric solutions from manufacturing worsted, woollen and linen fabrics for creating suits, trousers and apparel. Its’ consistent focus on cutting-edge research and development has resulted in pioneering new products which have set new benchmarks in the worsted suiting industry in India.
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