Reliance to widen footprint

Monday, 24 January 2011

Reliance Footprint, the multi-brand footwear specialty store chain of Reliance Retail, will add 100 stores every year with a floor area of between 5,000 sq. ft. and 7,000 sq. ft. The company will also set up mono-brand ASICS stores in Bangalore and Hyderabad soon, while seven or eight such standalone stores are likely to come up next fiscal. ASICS is a Japanese sports footwear brand and Reliance Retail has exclusive dealership rights to it in the country. There is just one ASICS mono-brand store and that’s in Kochi.

From an insignificant market share now, Reliance Footprint is planning to grab an 8 per cent share of the footwear market which is projected to reach Rs 20,000 crores by 2015. It aims to be the largest multi-brand footwear destination in India, offering shoes, handbags, accessories and luggage. Reliance Footprint plans to touch 45 stores by March 2011. The stores stock about eight exclusive private label as well as other national and international brands.

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