Reliance Trends opens in UP

Tuesday, 16 November 2010

India’s most populated state Uttar Pradesh welcomes back Reliance Retail as the Reliance Retail’s retail format opened its 33rd store in the state capital Lucknow. According to Arun Sirdeshmukh, the chief executive of Reliance Trends, with this store opening in Lucknow, the company is keen to make its presence felt in other cities of the state. This includes Kanpur, Agra, Meerut and Bareilly. They are also planning a second store in Lucknow in another six months. In the next six months six stores will be opened in UP. This is part of an overall aggressive expansion strategy, under which they will open 100 stores by 2011-12.

Close on the heels of Reliance Trends returning to UP, the company’s other standalone niche specialty stores including, Reliance Digital, Reliance Footprints and Reliance Music are following suit. While Reliance Footprints and Reliance Digital are expected to be launched in Lucknow early next year, talks for setting up Reliance Music stores are in the final stages. This is our third year of operations and already they are the largest chain of apparel stores in the country. The plan is to take this forward by launching 100 stores by 2011-12 and 155 stores by 2012-13. All the locations have been identified and work is going on at these sites at various stages, Sirdeshmukh informs.

Mukesh Ambani’s Reliance Industries didn’t have smooth sailing in UP for a while. Three years ago, it was forced to close shop in the state as Reliance Industries had made a failed attempt to foray into the organized retail sector in India’s most populous state through Reliance Fresh.

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