Ritu Kumar’s Label makes waves

Thursday, 16 September 2010

Ritu Kumar has demonstrated that handmade products can be as profitable and glamorous as those created by machines. It is this principle that has made her brand, Label, classy in terms of finesse and designs. The prêt line Label is jointly designed by Ritu and her son Amrish Kumar and boasts of contemporary Indian design with Western silhouettes. Label is set to make its debut at the forthcoming Lakme Fashion Week in Mumbai from September 17-21.

The Sagarika dress, from Label, was a part of the autumn/winter collection. The garment was more of an asymmetric kurta with a Chinese collar net yoke with zardozi embroidery accompanied by quilted brocade bodice. Since then Label has been worn by Hollywood stars like Mischa Barton and Melanie Brown.

Label caters to today’s woman who is increasingly independent, discerning and global. It’s a modern offering focusing on the cut, color, drape and feel of the garment. In fact, Ritu Kumar was the first woman to introduce the boutique culture in India under the brand name Ritu. She has produced some of India’s most exquisite garments and accessories in cotton, silk and leather. Her forte is traditional Indian clothes that draw heavily on the textile and embroidery heritage of India and remain classics of their kind. But she has evolved another style for European buyers.