SKNL to open Ellesse stores in India

Monday, 07 February 2011

S Kumars Nationwide Ltd (SKNL) will launch sportswear brand Ellesse Italia in India this year with at least five stores. Ellesse is a part of the UK-based brand management firm Pentland Group, which also owns other iconic sportswear brands such as Speedo and Lacoste. Founded in Italy in 1959, Ellesse, which got its name from the initials of its founder Leonardo Servadio, was created as a skiwear brand. It’s known for the ergonomically designed jet ski pant. It flattered the body and was worn without being tucked into ski boots and established Ellesse among the elite alpine social circles, attaining the accolade of ultimate aspirational brand.

Another of the brand’s defining styles is the tennis dress. It’s also known for polos, tennis skirts and ski jackets and footwear. Ellesse is inspired by the beauty of sport and the spirit of Italian style. It embodies attention to detail, exquisite quality, premium materials and unique textile combinations. With Ellesse, SKNL seeks to tap into the young Indian’s growing desire to dress casually and contemporarily even at the workplace. SKNL is one of India’s leading textile and apparel companies with expertise in multi-fiber manufacturing. The company has extended its presence in multiple product categories from fabrics to apparels and home textiles.