Van Heusen Men's Week in August

Friday, 16 July 2010

Menswear dominates a large per cent of branded apparel sales in India today. Delhi positioned as the fourth fashion capital for menswear in the world, will host FDCI’s second season of the coveted Van Heusen India Men’s Week. The gala event will be held at The Grand, New Delhi, from August 29. It will be a three-day event culminating in a splendid spectacle. The fashion week is designed to provide a creative outlet that’s dedicated to celebrating the latest trends sweeping the menswear segment in India. And this time the show promises to be even bigger and better than last year.

The week is slated to be a world-class event showcasing the very best of Indian talent, through an excellent line-up of designers, models and choreographers. Designers will showcase a wide range of fashion wear and accessories under one roof, providing buyers and consumers a selection of fashion for men. The Men’s Week will provide menswear designers the much-needed push to catapult India’s standing on the menswear map.

The first Van Heusen week last year was a take-off point for the brand in the fashion space. Core values of the brand got further strengthened and Van Heusen was able to see immediate results in its own retail. The second edition is expected to be an even bigger success.

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