Wrangler sponsors easy riders

Monday, 16 May 2011

Wrangler the iconic denim brand has launched a nationwide search for the ‘True Wanderer’, the free spirited biker with a quest for adventure and an enthusiasm to explore new paths and places. Entry forms are available on www.truewanderers.com and at all Wrangler exclusive stores up to May 2011. The filled forms will be judged and short listed by an online poll and validated by a panel of biking experts and 10 lucky riders will be offered a ride of a lifetime by Wrangler. They will be given a pair of Wrangler jeans, fuel, food, and a week to complete an exciting journey filled with new biking trails and unheard of places that await them. The bikers will have to share their experiences through photos, videos and blogs and constantly upload their road trip experiences on www.truewanderers.com.

Based on the quality of content generated and the experiences shared by each rider, a winner will be selected and gifted a Hyosung ST7 bike and featured in a Wrangler advertorial. Wrangler offers a full assortment of jeans, shorts, shirts and accessories. Wrangler Jeans brand is more than 100 years old. Their jeans were initially made by Blue Bell, who acquired the brand when it took over Casey Jones in the 1940s. Blue Bell hired Bernard Lichtenstein, who was a Polish tailor, to help pattern jeans that would be great for using during rodeos. Lichtenstein had worked with cowboys often. From Lichtenstein and his expertise of the rodeo came Wrangler Jeans. The initial style, the 13MWZ type, is still popular worldwide.