With a retailing strategy of offering international fashion at Indian prices, New Delhi-based Cantabil Retail, is planning to enter the sportswear category, open 80-100 EBO and focusing on southern and western India. Established in the year 2000, the company relies solely on its EBOs for retail and has a network of more than 360 outlets nationwide. It is expecting turnover to increase from Rs 250 crores to 300 crores by the first quarter of this year, while targeting the upwardly mobile young crowd who want trendy apparels at a reasonable price.
“At Cantabil we promote Italian fashion and sell the complete wardrobe for a family. We sell unique, distinctive and ultra-comfortable clothing, which offers the latest trends and lifestyle. Our range starts with sophisticated formal wear, party wear and ends at casual and ultra casual clothing. The prices start at Rs 799 and goes up to Rs 9,999. Our focus is on design and patterns at the best possible price that attracts consumers,” says Vijay Bansal, Chairman and MD, Cantabil Retail India.
The brand recently launched its summer collection at the Lakme Fashion Week (LFW) summer/resort 2011. It was exclusively accessorized and styled by celebrated fashion designer Rocky S in his signature vibrant and inventive style. With this association with Rocky S, Cantabil added an edgy approach to its already unique styles in sync with dynamic consumer requirements. This range is a mix of modern and classic styles that perfectly expresses individuality and is a prêt line that will be reasonably priced. Rocky S has been involved in the whole process of developing and producing this line from design stage and will even have a say in the retail plans.
Talking on this venture, fashion designer Rocky S says, “Cantabil is a young and aspiring brand which has scaled to infinite heights in a short span. They have always kept their style of fashion in sync with dynamic customer requirements. I am looking forward to accessorize and style their garments as it will be a vibrant mix of sophisticated apparels with trendy styles. We have used a lot of bright fresh colors. I have made it a point that the new collection styled by me should be affordable.”
Cantabil with its own manufacturing base offers a clothing range that is eclectic and designed to appeal to a variety of tastes. They use fabrics like high-grade cotton, organic cotton, PC, bamboo, modal and flame retardant yarns. With the upwardly mobile India becoming more brand conscious, Cantabil’s sales ratio has risen by 25 to 28 per cent this year and it intends to carry on the good innings further.