Sabya epidemic spreads

Thursday, 21 April 2011
Kolkata-based fashion designer Sabyasachi Mukherjee who has been making waves ever since he went global with the Kuala Lampur Fashion Show in 2004, feels that owning one of his masterpieces is like owning a Chanel. He recently showcased his designs at the grand finale of the Wills Lifestyle India Fashion Week Autumn Winter 2011. Having focused on designing for Bollywood movies for a while now, Mukherjee feels too much experimentation will spoil the true spirit and essence of his clothing line. He feels that India today needs more commercial designers and not fashion greats.

In fact, he wants a Sabya epidemic in the country and “that can’t happen if you keep experimenting! Owning a Sabya is like owning a Chanel’s piece. These things never go out of fashion, and you invest in these for life” he says. For the grand finale collection, he was inspired by underwear, and the whole collection is based on a very perverse, but fun logic. There was a whole lot of color, subtle humor, elements from 1940s’ war movies, etc.

About himself he says he is a much better businessman than a designer. “Actually, I am an average designer, but others are churning out bad products, so that makes me look good. But I’m smart. I know what the masses want. And by May-June, I’ll start selling Do-It-Yourself Sabyasachi kits from my stores. The kits will have a dupatta and cloth done by me, but people can get it stitched from their local tailors,” he adds.