Business

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

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From California to Europe: How Calle Del Mar is scaling a handmade brand without sacrificing craft

In today’s fast-evolving luxury market, Calle Del Mar is betting that craftsmanship – not speed – will win over the next generation of European consumers. The Californian knitwear label is entering the market not simply to reach new retailers, but to tap into a region that still protects and invests in craft. For Calle Del Mar, Europe thus...

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Recover scales up and starts commercialising finished fabric and garments

Madrid – The Spanish company Recover, a global pioneer specialising in the production of recycled cotton fibres, is scaling up its operations. It is launching the production and commercialisation of low-environmental-impact finished fabrics and garments. These products are now available to any interested company. The aim is to help “democratise”...

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Inside Out acquires responsible fashion brand The Simple Folk

Inside Out LLC, the purpose-driven company founded by environmental advocate and entrepreneur Suzy Amis Cameron, has acquired responsible fashion and lifestyle brand The Simple Folk for an undisclosed amount, as it looks to advance ethical fashion and family wellbeing. In a statement, Inside Out said the move would open a new chapter for...

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