Business

Classic brands, new icons: PVH leverages pop culture for Tommy Hilfiger and Calvin Klein

At US fashion group PVH Corporation (PVH), the strategic priorities are clear. The company is focusing entirely on strengthening its two heritage brands, Tommy Hilfiger and Calvin Klein. Collaborations with prominent figures from the music and cultural sectors play a key role in this strategy. Recently, prestigious partnerships in professional...

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Member
Business|Interview Member

Falke's managing partner: “We face challenges with tariffs that are economically damaging”

The hosiery and apparel supplier Falke KGaA, based in Schmallenberg in the Sauerland region of Germany, celebrated its 130th anniversary last year. The family business now employs the fifth generation and combines traditional craftsmanship values with continuous product development. The range includes sheer tights, trainer socks and functional...

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Retail

From sales advisor to ambassador: The new standard of excellence for fashion advisors

For a long time, the role of a fashion salesperson followed a strictly transactional logic: welcome, present, and close the sale. This function was clear and focused on immediate results, and it certainly proved its worth. Today, however, it no longer aligns with the reality of contemporary retail. In 2026, the point-of-sale is no longer merely...

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Fashion

Tommy Hilfiger continues to drive growth through fashion-tainment

American fashion and lifestyle brand Tommy Hilfiger, known for its preppy “American cool” aesthetic, is continuing to drive forward with its fashion-tainment strategy, combining sports, fashion and entertainment, by adding NFL star Travis Kelce to its roster as it looks to target the growing pre-game tunnel walk. Tommy Hilfiger has a 40-year...

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