Business

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

loading...

Member
Fashion

Zara confirms “fashion house” strategy through collaboration with Ludovic de Saint Sernin

Zara has announced the development and upcoming launch of a capsule collection designed by the celebrated young French fashion designer Ludovic de Saint Sernin. Through this global project, the flagship of the Spanish fashion group Inditex takes another step in its strategy. The goal is to transform from a clothing brand into a “fashion house”...

loading...

Business|Interview Member

From California to Europe: How Calle Del Mar is scaling a handmade brand without sacrificing craft

In today’s fast-evolving luxury market, Calle Del Mar is betting that craftsmanship – not speed – will win over the next generation of European consumers. The Californian knitwear label is entering the market not simply to reach new retailers, but to tap into a region that still protects and invests in craft. For Calle Del Mar, Europe thus...

loading...

BusinessMember

Recover scales up and starts commercialising finished fabric and garments

Madrid – The Spanish company Recover, a global pioneer specialising in the production of recycled cotton fibres, is scaling up its operations. It is launching the production and commercialisation of low-environmental-impact finished fabrics and garments. These products are now available to any interested company. The aim is to help “democratise”...

loading...