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Technology, a new strategic priority for luxury houses
Luxury houses are significantly increasing their spending on technology. This is the main finding of the fourth edition of the "Luxury and Technology" report conducted jointly by Bain & Company and the Comité Colbert. Technology, an essential strategic lever The study reveals that 85 percent of chief executive officers believe that technology is...
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Christian Louboutin names Jaden Smith as its first men’s creative director
Luxury footwear brand Christian Louboutin is looking to elevate its menswear offering with the appointment of American rapper and actor Jaden Smith as the brand’s first-ever men’s creative director. In a statement, Christian Louboutin said that Smith would oversee the creation of four collections annually across men’s shoes, leather goods, and...
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