Fashion news and fashion jobs

Nature is becoming fashion’s most underpriced risk

As fashion week rolls through New York, London, Milan, and Paris, buyers and editors are working out where the money will go for spring/summer 2027. But behind the catwalks, the people who actually make those collections are watching something less reassuring. Almost every material the industry runs on, from cotton and wool to leather and...

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Elwood CEO Jackson Wirht on turning a discount brand into a streetwear hit

When Jackson Wirht and creative director Justin Saul bought Elwood Clothing in 2020, the skate label had been dormant twice and was leaning on heavy discounting. Their first change was a question. "We switched from the existing product strategy of 'will this sell' to 'will WE actually wear this'," Wirht told FashionUnited. That rule came with a...

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Asos shares drop over 11 percent after reported cyberattack

Asos shares, traded under ticker ASC on the London Stock Exchange, have dipped more than 11 percent as of Tuesday at 12h20 GMT, following reports of a cyberattack. Thousands of Asos app users received a push notification titled “Asos Hacked” on Tuesday, accompanied by a message seemingly directed to the company’s management. “Dear Asos DPO and...

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Adidas sues Australian teen brand White Fox over stripe designs

Another day, another stripe case for Adidas. The German-based brand is suing Australian label White Fox over stripe designs described as “substantially identical with or otherwise deceptively similar” to Adidas trademark products, the Daily Mail reported. According to the publication, Adidas accused White Fox of rejecting its repeated requests...