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Fashion in 2025: trend expert Julian Daynov

As 2025 draws to a close, it is time to reflect on the past few months and look ahead to the year to come. We spoke with various industry experts about their expectations, aspirations, and highlights. Julian Daynov knows the fashion industry from multiple angles: as a designer, trend expert, consultant, and former buyer. This provides him with a...

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AI in fashion: How Playar uses XR and AI for immersive experiences and storyliving

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. For the ‘AI in Fashion’ series, FashionUnited speaks with Justin-Caine Cavanas, XR and AI lead at Playar, a company specialising in immersive experiences. 1. Who are you and what do you do? I am...

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Fashion year 2025: Scott Lipinski, CEO Fashion Council Germany

2025 is drawing to a close – high time to reflect on the past months and look ahead to the coming year. To do so, we spoke with various industry experts about their expectations, wishlists and highlights. First up is Scott Lipinski, CEO of Fashion Council Germany (FCG), who can look back not only on 2025 but also on the tenth anniversary of the...

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PreFall 2026: Plaid is the key pattern for the season

An early read on Pre-Fall 2026 signals the strong presence of plaids and checks, positioning them once again as key patterns for the season. Pre-Fall product begins landing in stores as early as May and June, and plaid’s versatility across materials makes it a natural fit for this delivery. In fact, it remains one of the strongest—and most...