Business|Exclusive Member
Exclusive: Trove launches new plugin with Db, signalling next phase in circular commerce
‘Lost & Found’, typically an airport department for travellers seeking out mislaid items, has found a new meaning in the form of a resale programme launched by Db, a Scandinavian brand looking to extend the life of its travel-centric gear. With this, the company has become the first brand to deploy the Trade-In Plugin of resale service provider...
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Retail
Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations
There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...
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