Business

AI agents will be our shopping guides by 2026, and Gen Z is already there

Picture this: you want a pair of Balenciaga black boots. You open Google and type “Balenciaga boots black”, and begin the routine: endless results, tabs, filters, sizes, prices… scroll, compare, doubt, repeat. This is what shopping experience has become: product choice explodes, while consumer attention collapses. Searches feel time-consuming,...

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Business|ANALYSIS Member

Has the post-fast fashion era already begun? Five models reinventing profitability in textiles

The wave of insolvencies sweeping through French textile retail marks the end of an economic model based primarily on volume. This is characterised by mass store closures, with nearly 3,000 mid-market shops shutting in five years, and a cumulative increase in raw material costs estimated at over 70 percent. The model also relied on customer...

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Retail

Why ultra-fast fashion's 'cheap' argument is a consumer 'scam'

Paris - The French state's fight against Shein and other e-commerce giants is initially “symbolic” and “regulatory”. However, it must be coupled with a “cultural strategy” to confront platforms that sell clothing and, above all, “instagrammable emotions”. This is according to Benoît Heilbrunn, a philosopher and marketing professor. “Shein's...

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Retail

2026 E-commerce trends in Latin America: key insights into an expanding and transforming market

Buenos Aires - Latin America will enter 2026 with a more mature and selective e-commerce landscape. After years of growth, the focus is shifting towards profitability, operational reliability and technological adaptation, with an emphasis on artificial intelligence (AI) and local payment methods. The differences between countries will dictate...

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